A Google Ads practice. I take accounts that run and make them perform.
Every engagement starts with two questions: where's the money leaking, and how fast can we get to ROAS?
Existing account, honest read. The three things that move the needle most — named findings, not a 40-item checklist.
Campaigns that work but won't grow. Restructure for volume, rebuild bidding, take spend higher without giving up margin.
Ecom or leadgen. New account, new structure, instrumented from day one so we know what's working from the first €1000.
Feed strategy, account structure, bidding logic. Especially relevant as Shopping rolls into Lithuanian and Baltic ecom.
Koktu is a one-person practice. No account managers, no junior handoffs, no agency churn. The same person reads your emails, writes your ads, and bids your campaigns — for the whole engagement.
Vilnius-based. Working across Lithuanian, Baltic, EU, US, and worldwide markets. Strongest in ecom, then leadgen.
The job is moving the numbers. The stack — measurement, automation, scripts, AI where it actually saves time — serves that. Manual or automated, whichever wins.
Server-side tagging, GA4, conversion modelling set up right. We tune bids on a data layer that's actually right.
API work for clients that need custom pipelines, bulk operations, or reporting that lives outside the Ads UI.
Scripts, rules, and custom automation for the routine ops — the parts of the job where a human in the loop adds no value.
LLM-assisted ad copy iteration, search query analysis, keyword work at scale. Used when it wins, ignored when it doesn't.
Drop a line. First call is a conversation, not a pitch.
jurgis@koktu.lt →